How do I research a product to sell on Amazon.

 

How do I research a product to sell on Amazon.

 

 

 

If you are looking for the following quires before starting a business on Amazon:

What is product research on Amazon?

What is the best Amazon product research tool?

How do I research top-selling items on Amazon?

How do you do product research?
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This article is right for you.

 

The backbone of this whole business is the product. A product is basically which will give you thousands of $ or can make you bankrupt. So choosing a product and right product is the main key for this business.

Many of us don't spend a lot of time in product selection or just trying to bypass this phase. You have to remember it is the product that will sell it is the product that will generate income and it is the product that will give you profit or loss. Spending some extra time to search for a winning product is and will be your first and foremost priority. Without the right product, you might spend a lot but will not generate a handsome amount of profit for that you are in this business.

How to choose the right product and what is the winning product. a right product doesn't mean your friend is manufacturing or someone in your family is manufacturing. A winning product is that speaks for itself on tools like JS, H10 & VL. you might have a wonderful and excellent quality product manufactured by your friend but that product might not have any SV on tools. you might spend a couple of hundred thousand $ for inventory but that doesn't mean you will generate an income from that.

Similarly, a product that might have a good scope in one country doesn't mean the same product has a scope in another country. We have to rely on tools and it is the tools only that give you in-depth analysis while doing your PL. For the wholesale model it is quite different you just select an already established brand and start selling but for PL or building your own brand will take a lot of effort, time, and right decisions.

A winning product is that will speaks for itself on paper. A winning product will fall into criteria already established by enablers. It's different for every market. So the question is how we'll select the winning product.

Search Volume

if a product has a search volume that means people are searching for that and customers have some interest in the product. without a search volume, you cannot sell your product. You might have a very excellent quality product but if there is no search volume how can people see your product among millions of others. So for a winning product must have a good search volume.

Price

the second thing to check is the price. if the price of the product is too low means below 15$ then there will not be any profit margin left for you because of landing cost, amazon fee, and PPC cost. The best product will be between 15-40 $ in every market.  where most people are interested and they are spending a lot in this price range. above 40 will have a very high investment cost and below 15 will have a low-profit margin. well, exceptions are there but usually below 15 will not have a very good profit margin. So choose a product wisely with at least 25% profit margin.

Reviews

This is very important to check your competitors' reviews. High reviews mean people have high trust volume and most sellers will buy from the sellers who have a high reviews rate. Choosing a product with others that have very high reviews will put you in a hot water because to compete with them you either need a very high burning cost or to get reviews as much as your other competitors have you need a lot of time and effort. Choose a product that will have competitors with not a lot of reviews. Among the top 10 sorted and unsorted both at least not more than 3 sellers are more than 1000 reviews and at least 3 sellers must have around 100 reviews or less. This is for the USA market I am talking about but you check according to your market.

BSR

Very few people pay attention to BSR. Best Seller Rank, but it is as important as every other factor. Avg BSR of page 1 should be between 1 - 20,000. Above this range then you have to check 2 factors either too many new sellers are coming into this product or demand of this product is declining. if a product has above 50,000 BSR but the rest of the data is excellent then choose wisely and do some research. you will find either couple of sellers just joined this product or demand is declining so both factors mean if possible try to avoid this product because in the near future price war will start on this product.

Size

The size of the product is also very important. Your product should fall into either a small standard or a large standard. anything above that either in weight or dimensions will increase amazon's fee a lot. For large standard dimensions are 18 inches by 14 inches by 8-inch maximum and weight should be up to 3 lbs. if your dimensions remain the same but weight increases from 3lbs, every single pound above 3 will cost you 38 cents extra in amazon fee. If your dimension increases by a single inch then the amazon fee will increase from 5.35 $ to 10.48 $. You have to be extra careful while choosing a product and its size.

Avg Monthly Sale

Average Monthly Sale is a total sale on the page first divided by the number of sellers on page 1. Avg monthly sales should be above 400. Why is it important because if you will rank on.